A New Tool In The Marketing Arsenal

Topics:
Brand Strategy
Tags:
Brand,
Branding,
Marketing,
MarketingProfs,
Sales,
Sales Force Management,
Sales Promotion,
Sales Strategy,
Tool
Source:
MarketingProfs

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Overview: Caught between TiVo and the 500+ digital cable channels that are weakening the mass advertising strategy, marketers are turning increasingly to sales promotions to get their sales message across. The article discusses Brand Fit Matrix having eight steps to quickly create winning promotions. Some of these steps are pin pointing the key words in the brand, ordering and grouping the keys in terms of importance, identifying additional meanings, brainstorming and many more. Like a positioning map or SWOT Analysis, the Brand Fit Matrix is not something one buy; rather, it is a technique that helps team conceptualize on-strategy on sales promotion ideas.

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Format: HTML | Date: Oct 2003 | Pages: 1

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