Small Business Branding: The Personal Connection
- Topics:
- Brand Strategy
- Tags:
- Brand,
- Branding,
- Marketing,
- Small Business
- Source:
- MarketingProfs
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Overview: Business is becoming increasingly competitive. Small business is the fastest-growing segment of business in most parts of the world. In addition, competitors are no longer just the businesses down the street. To succeed with small business and keep it on the right track, one should use personal brand. In the world of small business, the corporate brand is the personal brand of its leaders. This article discusses three steps of using personal brand to build business. These are Unearth the Brand, manage brand environment and build brand communications plan. Thus, when one is developing a branding strategy for small business, he should take a good look at personal brand. In addition, through the clear and consistent expression of unique promise of value, the business will thrive.
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Format: HTML | Date: Nov 2003 | Pages: 1
