Print Rules

Topics:
Direct and Indirect Sales Channels
Tags:
Catalog,
Sales Strategy,
Sales,
Primedia Inc.,
Online Communications,
Marketing,
Internet,
E-mail,
Channel Management,
Web Technology
Source:
PRIMEDIA

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Overview: This article says that as companies get serious about integrating channels, they learn the across-the-board importance of their catalog. Catalogers and other direct marketers working at Internet speed were gung-ho to get their e-commerce web sites going. The buzzword is channel integration. Moreover, with the fevered Internet pace having slowed to something approaching rationality, marketers actually have time to focus on this. Businesses are using catalogs and other direct mail to drive store and web traffic, stores to drive web and catalog traffic, and web sites and e-mail to drive store and catalog traffic. However, the print catalog is moving front and center as the most successful medium for driving traffic and sales, no matter what channel a consumer ultimately shops.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jun 2001 | Pages: 1

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