From Chaos To Constellation: Creating Better Brand Alignment On The Web

Topics:
Brand Management
Tags:
Brand,
Branding,
Case Study,
Channel Management,
Marketing,
Web
Source:
Design Management Institute

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Overview: It is easy for an organization to put up a few Web sites. It is another to ensure that they are brand building, coherent, compelling, up-to-date, and easy to use. This article offers a framework, criteria, and design options for building an effective multi-site Web presence, and amplifies critical issues with an in-depth case study. This article and case study explores how one industry leader, a financial services information provider is going through the process of organizing all its sites, around the world, into a rationalized, cohesive, rigorously.

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Format: PDF | Size: 206KB | Date: Apr 2003 | Pages: 9

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