I Could Learn A Lot From You-What Can Product Marketers Teach Us?
- Topics:
- Marketing Strategy
- Source:
- Bruce W. Marcus
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Overview: Orientation toward professional services marketing, as opposed to product marketing, is a prejudice. Admittedly, it is at least a bias against a pervasive academic view that the techniques of marketing a product apply equally to marketing a professional service. In addition, indeed, the most successful professional service marketers tend to look to other professional services firms for answers and the best ideas, as well as for validation of their own ideas and processes. Still, it would be foolish to automatically preclude any idea that has been forged in a marketplace of ideas. In a rational world, take ideas from any reasonable place, accept the good ones, and eliminate the ones that are bad or not applicable. That means that are things to be learned by professional services marketers from the Toyotas and Microsoft and Dells of the world.
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