Five Principles for the "Always-on Age"
- Topics:
- Marketing Strategy
- Tags:
- Human Resources,
- iMedia Communications,
- Marketing,
- Marketing Research,
- Performance Management,
- Principle,
- Workforce Management
- Source:
- iMedia Communications
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Overview: The article discusses what it takes for companies to successful reach and engage with potentially always-connected customers. The five principles that are believed to be fundamental to the successes have been identified. Taken separately, these principles may appear obvious or overly simplistic. Yet putting them to use simultaneously and across the enterprise has been a rare and difficult endeavor. They are creating a sustainable mutual value exchange, delivering experiences rather than messages, detaching and distributing, optimizing the performance and integrating the experiences across all channels. The article ends with the fact that marketing is not about saying hello and making an offer as it was at the turn of the 20th century. It is about enabling customers to never have to say goodbye.
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Format: HTML | Date: Mar 2003 | Pages: 1
