SWOT Analysis

Topics:
Strategic Analysis
Tags:
Marketing,
Marketing Research,
Swot analysis,
University Of Michigan
Source:
Regents of the University of Michigan

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Overview: The slide explains SWOT analysis. The term SWOT means Strength, Weakness, Opportunities, and Threats. It is used in order to evaluate the performance of different companies. The strengths include the available right tools or resources, unique selling proposition etc. On the other hand, weakness points out the things that are needed and the company is lacking. Opportunities points out the new situations coming down the road that one can take advantage of (new programs being offered, new faculty joining the department, new tools available to a company), the gaps in the “market” that one can fill etc. Threat gives the idea of competitors, environmental changes etc. Companies should capitalize on the strengths, minimize the weakness, take the advantage of some new opportunities, and respond to the threats.

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Format: HTML | Size: 36KB | Date: May 2001 | Pages: 7

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