EES & OR 483 Strategy And Marketing Primer

Topics:
Strategy Formulation
Tags:
Management,
Marketing,
Strategy
Source:
Stanford Knowledgebase

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Overview: This document is a review of marketing and strategy tools and concepts. The intention is not to give more work or reading material, but rather to provide with an aid and reference in formulating and analyzing problem. Some of the topics, which have been covered in this article, include: generic strategy: types of competitive advantage, conceptual strategy frameworks, marketing models for product strategy, conceptual marketing frameworks and many more. All these concepts have been discussed in detail. This information will enable one to formulate various strategies in the organization and also povides substatial knoweldge.

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Format: WORD | Date: Jan 2003 | Pages: 25

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