A Balanced Scorecard Approach

Topics:
Strategic Management Tools
Tags:
Balanced Scorecard,
Marketing,
Marketing Research
Source:
Montgomery Research

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Overview: This paper proposes a three-part balanced scorecard-based system — the board-balanced scorecard, corporate balanced scorecard, and executive balanced scorecard integrated into a cohesive information technology foundation. The users of these scorecards are the board of directors, executive management, general managers, and executive staff, respectively. This three-part balanced scorecard system can help companies increase visibility and meet regulatory requirements while enhancing management capabilities.

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Format: HTML | Date: Oct 2003 | Pages: 1

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