Customer Relationship Automation: A Viable Business Objective Or An Oxymoron?

Topics:
Marketing Strategy
Tags:
Advertising & Promotion,
Automation,
Ballistix,
Customer Relationship,
Customer Relationship Automation,
Customer Relationship Management (CRM),
Enterprise Software,
Marketing,
Software
Source:
Ballistix

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Overview: Customer relationship management refers to technology and business systems that together automate the management of customer relationships. But before applying CRM one should consider whether or not it’s actually possible to automate the management of customer relationships. If customer relationship automation is, in fact, a viable business objective, it would be nice to have a road map to follow to maximize one’s chances of arriving at the ultimate destination unscathed. This article examines the viability of customer relationship automation, and then presents such a road map.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 175KB | Date: Jan 2003 | Pages: 11

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