The Process Of Strategic Planning: SWOT Analysis

Topics:
Strategic Analysis
Tags:
Business Development Index,
Management,
Marketing,
Marketing Research,
Strategic Planning,
Strategy,
Swot analysis
Source:
Business Development Index

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Overview: Strategic Planning pays dividends to companies when approached in a disciplined process with top-down support and bottom-up participation. The article describes one proven, tested process for effective strategic planning. SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a valuable, proven effective tool to use in the discovery and evaluation stage of strategic planning. It is an audit of the organization and the environment around the company. The SWOT analysis is most productive when it involves the input of a cross section of essential managers in the process.

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Format: PDF | Size: 80KB | Date: Jan 2002 | Pages: 4

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