Segmentation Analysis: Matching Market Potential And Company Strength

Topics:
Strategy Formulation
Tags:
Analysis,
Business Development,
Business Development Index,
Management,
Strategic Planning,
Strategy
Source:
Business Development Index

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Overview: The purpose of market segmentation analysis is to match the company’s current or prospective products and services with the market’s potential. The alignment of the company’s products with the market potential helps focus the strategic planning activities of the company in areas of highest volume potential and highest financial return. The framework for segmentation analysis suggested in this article has been used successfully by a number of companies.

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Format: PDF | Size: 86KB | Date: Jan 2002 | Pages: 3

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