The Process of Strategic Planning : Current Situation Analysis

Topics:
Mission and Vision,
Strategy Formulation
Tags:
Analysis,
Business Development,
Business Development Index,
Management,
Strategic Planning,
Strategy
Source:
Business Development Index

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Overview: Strategic planning pays dividends to companies when approached in a disciplined process with top-down support and bottom-up participation. This article focuses on the process of current situation analysis. The importance of situation analysis is similar to the need to drive the pilings of a skyscraper all the way down to bedrock. This analysis prepares the organization to tackle the work of completing a useful and valuable strategic plan that provides a competitive advantage. It helps in development of baseline feedback. It is dominated by data collection and analysis. It checks the validity and buy-in of the company Mission and Vision provides the feedback on employee perceptions of the company. It also encodes few steps of analyzing the current situation of organization.

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Format: PDF | Size: 62KB | Date: Jan 2002 | Pages: 3

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