Market Research An Update On Sources And Techniques For Your Strategic Planning Efforts
- Topics:
- Strategy Formulation
- Tags:
- Center For Simplified Strategic Planning,
- Management,
- Market Research,
- Strategic Planning,
- Strategy,
- Technique
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Overview: This paper is an informative introduction to both the "cheap and cheerful" approach to industry and competitive research as well as the more expensive attacks (in terms of both time and money) on the critical step in the strategic planning process. Article state once an executive attends a strategic planning meeting he has to set the stage for many potential benefits of disciplined analysis and decision-making. It focuses on a challenge of how to perform the market and competitive studies that are necessary to equip the team with the information they need to make good decisions. Some of the most easiest and direct ways to get the research off the grounds are: 1. Information on internet, 2. For competitor analysis, the logical step is to go right to the sources such as company’s home page, or yellow pages or web directories etc., 3. To get the information of the competitor who are small and private companies a useful source is to check in DowJone’s Million Dollar database, it provide the information on estimated sales, number of employees, a list of executives etc.
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Format: HTML | Date: Jan 2003 | Pages: 1
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