Major Opportunities For Pharmaceuticals Companies Through Seamless Connections

Topics:
Strategic Management Tools,
Strategy Formulation
Tags:
Capgemini,
Pharmaceutical Company,
Web Technology
Source:
Cap Gemini Ernst & Young

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Overview: In the pharmaceuticals industry, the overall focus in technology to date has been in implementing transactional ERP. Many of the advantages promised by eCommerce have not been realized because the technology has not been up to the task. The latest generation of enterprise portals represents a major opportunity for the pharmaceuticals industry to realize the benefits promised by eCommerce. The article identifies major opportunities with portals in four areas. These areas are: Research & Development, Marketing & Sales, Supply Chain and Customer Relationship Management.

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Format: PDF | Size: 137KB | Date: Jan 2003 | Pages: 2

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