Partner or Perish

Topics:
Strategic Management Tools
Tags:
Business Structures,
Finance,
Forbes,
Management,
Partnership,
Strategic Alliance,
Strategy
Source:
Forbes.com

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Overview: It has been observed that in a global market tied together by the Internet, corporate partnerships and alliances are proving a more productive way to keep companies growing. Strategic alliances are not new. What is new is the way they are fast becoming the instruments of choice for companies seeking to accelerate growth. This may be the most powerful trend that has swept American business in a century: Strategic alliances are hot. They take many forms--outsourcing, information sharing, Web consortia, joint marketing. The most radical is the corporate partnership, like the Coke/P&G deal, wherein two proudly independent companies together spawn a new company in many ways independent of its parents.

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Format: HTML | Date: May 2001 | Pages: 4

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