Bizdev Blues: How Are Your Peers Coping With The Real World?
- Topics:
- Strategic Management Tools
- Source:
- Recombinant Capital
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Overview: Business alliances are vital to the company's success. Many smaller companies simply lack the resources to deal with more than one big partner at a time. A real alliance, according to the article is "an interdependent, across-the-firewall business process and a go-to-market strategy.” One of the most common problems cited by business development professionals is dealing with partners that lack a coherent or stable corporate strategy – a problem that is particularly acute in the Internet arena. When both partners have a clear idea of their overall strategy, they are less likely to find themselves treading on each other's turf – another common problem cited by the alliance professionals.
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Format: HTML | Date: Nov 2000 | Pages: 1
