Demand Chain Excellence: A Tale of Two Retailers
- Topics:
- Commercial Lending,
- Strategy Formulation
- Tags:
- Demand Chain,
- Marketing,
- Pricing
- Source:
- Reed Elsevier
FREE Registration is required
Overview: Demand chain management may seem basic. However, in reality, few companies have mastered the concept. This article examines two demand chain management leaders, both giant retailers but ones that operate in two very different markets. One is Longs Drug Stores, whose demand chain is so efficient that the company has been dubbed the “hyper-efficient pharmacist.” The other is the legendary Seven-Eleven Japan, whose superb demand chain has led to a stock performance that mirrors that of Wall Street darlings, even during the Japanese economy’s slowdown. Longs Drug Stores and Seven-Eleven Japan are proving that successful demand chain management can be a core competitive differentiator. Both have mastered the art of capturing and using information to respond to actual customer demands quickly and accurately. These leaders not only are operating at peak efficiency but also are posting profitability and value numbers that are the envy of the industry.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Mar 2001 | Pages: 1
