The Trials and Triumphs of Naming

Topics:
Brand Management
Tags:
Finance,
Interbrand,
Leadership,
Management,
Operational Accounting,
Product
Source:
Interbrand

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Overview: Article talks about the impact of naming on the product. It encodes few examples of naming having both the negative and positives impact on the product. Few aspects of product creation show a greater impact on revenue growth and corporate culture than the naming process. A great name is that one-word commercial, which generates emotion and enhances the product. Among the products that many enjoy pampering, and for which often build a room in the house, the automobile is an obvious illustration. It states that naming is an emotionally loaded topic, for parents, consumers, organizations and even countries.

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Format: HTML | Date: Mar 2003 | Pages: 1

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