Successfully Establishing and Managing Strategic Alliances
- Topics:
- Strategic Management Tools
- Source:
- Association Laboratory
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Overview: The establishment of strategic alliances with both for-profit and non-profit entities is an increasingly useful tool in the association executive's tool kit. These relationships can be used to add talent to a difficult problem, target a new audience, or create mechanisms for shared resources. It is defined as a relationship that is strategic or tactical, and that is entered into for mutual benefit by two or more parties having compatible or complementary business interests and goals. The article discusses some of the steps of strategic alliances, which can be adopted in the organization. These will determine the corporate ground rules of association, assess the strategic potential of alliance, define success criteria, establishing alliance plan and Structure alliance agreement. Thus, Strategic alliances offer tremendous opportunity for progressive not-for-profit organizations. As with any opportunity, though, there are also potential pitfalls.
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Format: HTML | Date: Jan 2003 | Pages: 1
