Strategic Alliances Gain Popularity Over Merger and Acquisitions

Topics:
Strategic Management Tools
Tags:
Bricker & Eckler,
M&A,
Management,
Merger,
Strategic Alliance,
Strategy
Source:
Bricker & Eckler

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Overview: The premise of the article is that businesses today are finding joint ventures, joint development agreements, marketing or distribution agreements, and other forms of strategic alliances “a more productive way to keep companies going” than the traditional merger or acquisition. The question it tries to address is what are strategic alliances and why are they so popular? There are several premises involved in GM’s strategic alliances: recognition that there are businesses, recognition that when one business does Something better than another, recognition that it takes less time for an alliance to get down to business than for the amalgamation. Strategic alliances should not be dismissed as something that benefits only the likes of GM and other global companies that are trying to remain competitive.

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Format: PDF | Size: 79KB | Date: Aug 2001 | Pages: 4

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