Membership Dues as a Strategic Marketing Tool

Topics:
Marketing Strategy
Tags:
Association Laboratory,
Finance,
Financial Accounting,
Marketing,
Membership Due,
Operational Accounting
Source:
Association Laboratory

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Overview: Membership dues represent the financial investment of the individual in belonging to the group. The amount of dues they pay represents the dollar value they place on this affiliation with their professional community. Historically, membership dues have represented the primary revenue source for associations. The article explains why associations use membership dues, what limits the use of membership dues as a revenue stream, how to evaluate the use of membership dues and when are membership dues most important.

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Format: HTML | Date: Jan 2003 | Pages: 1

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