Globalization: The Strategy of Differences
- Topics:
- Global Strategy,
- Strategy Formulation
- Source:
- Harvard Knowledgebase
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Overview: Ten years ago, globalization seemed unstoppable. Today, the picture looks very different. In many if not most cases, companies see globalization as a matter of taking a superior (by assumption) business model and extending it geographically, with necessary modifications, to maximize the firm's economies of scale. From this perspective, the key strategic challenge is simply to determine how much to adapt the business model—how much to standardize from country to country versus how much to localize to respond to local differences. Should ones global strategy optimize scale or exploit differences? The article suggests a mix-and-match strategy.
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Format: HTML | Date: Nov 2003 | Pages: 1
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