Profit Maximization And Knowledge Management

Topics:
Marketing Strategy
Tags:
Brand,
Software,
MarketingProfs,
Marketing,
Management,
Knowledge Management,
Knowledge,
Enterprise Software,
Data Management,
Business Intelligence,
...
Source:
MarketingProfs

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Overview: This article states that marketers are "chasing rainbows" in setting impossible objectives around sustained growth, brand differentiation, persuasive advertising, and . It states that marketers need to set achie

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Format: HTML | Date: Jan 2003 | Pages: 1

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