Customer Value Management And The Planning System

Topics:
Strategy Formulation
Tags:
Action Plan,
APQC,
Customer
Source:
APQC

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Overview: This article highlights customer value and details a framework for managing an enterprise's customer value initiatives for maximum gain. Many organizations gather pertinent information for customer value analysis, such as market size and competitive positioning. However, simply gathering information compared to creating action plans with that information is the significant step that makes customer value information relevant. This article explains the importance and potential impact of linking those action plans back to the value proposition and market needs.

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Format: PDF | Size: 824KB | Date: May 2001 | Pages: 6

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