Strategic Intelligence : Business Intelligence in Competitive Strategy
- Topics:
- Strategy Formulation
- Tags:
- Business Intelligence,
- Thomson Corp.,
- Strategy,
- Software,
- Pricing,
- Marketing,
- Management,
- Industry,
- Enterprise Software,
- Databases,
- ...
- Source:
- Thomson
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Overview: It is clear that the fundamental goal of the firm is to earn a return on investment on its capital that exceeds the cost of its capital. There are two basic ways a firm can accomplish this core goal: 1. Exist in an industry where the economic conditions are favorable, where the rate of return is above the competitive level. 2. Defeat the competition and earn a return, greater than the industry average. Article focuses on two main strategies known as corporate strategy and business strategy that depends on business intelligence in business intelligence in competitive strategy. Corporate strategy decisions include mergers and acquisitions, new ventures, allocation of corporate resources, etc. Business strategy is concerned with how the firm competes within a particular industry. In other words, it is what defines the competitive advantage a firm must attain in order to win or to survive in an industry. It discusses two factors that impact the success of any organization: internal environment (resources, processes, capabilities) and external environment.
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Format: HTML | Date: Aug 2002 | Pages: 1
