Enterprise-Wide Customer Relationship Management
- Topics:
- Marketing Strategy,
- Strategy Formulation
- Tags:
- Advertising & Promotion,
- Customer,
- Customer Relationship Management (CRM),
- Enterprise Software,
- Marketing,
- Marketing Research,
- Software
- Source:
- Thomson
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Overview: Article enumerates the concept of enterprise-wide customer relationship management which is useful for developing marketing strategies or for strategic formulation. Customer relationship management is a business concept as old as business itself. For a small business servicing less than a thousand or so customers, it is feasible to build and maintain customer relationships entirely through face- to-face interactions between the staff and the customers. Maintaining control of customer relationships is possible only through consistent implementation of classic, well-proven customer bonding techniques, such as individualized customer care and communications, rewards for customer value and loyalty, special consideration for high-value customers and customized products and services. Sharing the responsibility across the corporate landscape that can succeed only through the efficient dissemination of strategic, customer-focused decisions and information, better known as enterprise-wide customer relationship management (ECRM).
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Format: HTML | Date: May 2000 | Pages: 1
