Continuing Business Model Innovation Breakthroughs

Topics:
Strategy Formulation
Tags:
Business Model,
Business Model Innovation,
Leadership,
Management,
Strategy
Source:
Donald W. Mitchell and Carol Bruckner Coles

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Overview: Continual business model innovation is the management practice most clearly associated with high growth companies over the last two decades. A business model is the who, what, when, where, why, how, and how much an organization uses to provide its goods and services and develop resources to continue its efforts. This concept has been explained by a case of Clear Channel Communications, one of the first companies to attract attention with continuing business model innovation. The company was also unusual in that it used acquisitions to enrich its innovations by changing the businesses it bought. The breakthroughs most often employed by continual business model innovators are seldom all seen in the same organization. Clearly, leaders need to focus more on business model innovation, and develop skill in more types of this activity. A good way to begin is to pay more attention to each other's breakthrough business model innovations.

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Format: HTML | Date: Jan 2003 | Pages: 1


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