The Quest for Customer Centricity
- Topics:
- Strategy Formulation
- Tags:
- Finance,
- Human Resources,
- Information Today Inc.,
- Management,
- Operational Accounting,
- Performance Management,
- Quest,
- Strategy,
- Workforce Management
- Source:
- Information Today
FREE Registration is required
Overview: The article is the first part of series of “ Quest for Customer Centricity.” It defines steps for achieving customer focus and increasing retention and satisfaction rates. In light of current economic conditions, obstacle-pitting companies against their clients is the overriding concern for short-term profitability. Indeed, the ailing economy creates a double-edged sword on the customer front. "Revenues are down, so businesses need to focus on their clients more than ever. But they've also had to rein in costs. They're cutting inventories and people, and that percolates down to the customer in terms of poorer performance. The quest as a series of steps begins with basic information gathering and culminate in the execution of various strategies. The basic steps are: locating the starting point, determining whether the focus is on the right place, and establishing a baseline.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Nov 2001 | Pages: 1
