An Infectious Marketing Strategy

Topics:
Marketing Strategy
Tags:
Ernst & Young LLP,
Marketing,
Marketing Research,
Marketing Strategy,
Viral Marketing
Source:
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Overview: Viral marketing is a handy technique for capitalizing on the resources of ones partners and customers. Ernst & Young's entrepreneurial services practice put this idea to work. This case study mainly focuses upon how Ernst & Young formed a partnership for cost-effective online marketing. They created a multimember partnership with six other expert firms to deliver a series of Web casts. This event offered entrepreneurs education on six key subjects that are major driving forces to growing companies. As a result, by taking advantage of the marketing network of all seven participating firms, this viral marketing effort brought them all to the attention of hundreds of potential clients. Also, Ernst & Young was just beginning to take advantage of the growing contact list compiled through the Web casts.

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Format: HTML | Date: Jul 2001 | Pages: 1

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