Strategic Alliances: Finding the Hidden Leverage for Success

Topics:
Strategic Management Tools
Tags:
Alliance,
Management,
Massachusetts Institute Of Technology,
Strategic Alliance,
Strategy
Source:
Massachusetts Institute of Technology

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Overview: Mergers, joint ventures, strategic alliances - businesses are increasingly relying on these activities for strategic advantage. All too frequently, however, the potential benefits fail to materialize. While much attention is focused on the financial and contractual aspects of an alliance, it is believed that the key to organizational partnerships lies in a different arena. The success of alliance depends on the "human factors"—the ways that people think and interact. This article provides practical insight into both the hurdles that impede cross-organizational alliances and the processes necessary for their success.

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Format: PDF | Size: 986KB | Date: Jan 2000 | Pages: 10

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