Strike Up The Brand: Branding And CRM Go Hand In Hand

Topics:
Brand Management,
Marketing Strategy
Tags:
Brand,
Branding,
CRM,
Marketing
Source:
Information Today

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Overview: Though brand building has been around since the industrial revolution, translating brands to the digital world has not. The Web offers a new set of tools for branding but also requires new strategies to ensure brand consistency from medium to medium, and CRM has an important role to play in the new e-branding world. As the definition of brand evolves to be the relationship between a product and its user, CRM becomes a critical contributor to brand awareness. The article lists a four-step plan for brand-building procedures. The steps are: Brand DNA, Brand Network Analysis, Brand Inspiration and lastly Brand Operations Report. All these steps have been discussed in details in the article.

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Format: HTML | Date: Jun 2001 | Pages: 1

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