Foreign Market Entry Modes

Topics:
Global Strategy
Tags:
Finance,
Investment,
Market,
Quick MBA.com
Source:
Quick MBA.com

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Overview: The decision of how to enter a foreign market can have a significant impact on the results. Expansion into foreign markets can be achieved via the following four mechanisms: exporting, licensing, joint venture and direct investment. All these four factors play a very crucial role and helps tremendously in entering the foreign market. The article also provides a summary of all these possible modes of entry. To make this concept much easier, a case of Euro Disney have also been discussed which provides information about how the company used these factors to enter the market.

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Format: HTML | Date: Jan 2003 | Pages: 1

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