The Business Vision and Company Mission Statement
- Topics:
- Mission and Vision
- Tags:
- Ideology,
- Management,
- Mission Statement,
- Quick MBA.com,
- Strategy,
- Vision
- Source:
- Quick MBA.com
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Overview: While a business must continually adapt to its competitive environment, there are certain core ideals that remain relatively steady and provide guidance in the process of strategic decision-making. These unchanging ideals form the business vision and are expressed in the company mission statement. The mission statement communicates the firm's core ideology and visionary goals, generally consisting of the following three components: Core values, Core purpose and Visionary goals. All these three components have been discussed in length in the article. While visionary goals may require significant stretching to achieve, many visionary companies have succeeded in reaching them. Once such a goal is reached, it needs to be replaced; otherwise, it is unlikely that the organization will continue to be successful. Thus, the core ideology is not created in a mission statement; rather, the mission statement is simply an expression of what already exists. The specific phrasing of the ideology may change with the times, but the underlying ideology remains constant.
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Format: HTML | Date: Jan 2003 | Pages: 1
