Using Flight Simulators to Build Robust Dot-com Strategies
- Topics:
- Strategy Formulation
- Tags:
- Dot-com,
- Flight Simulator
- Source:
- Accenture
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Overview: Article talks about strategic formulation process using the flight simulators to build robust dot-com strategies. A key challenge for those starting a new business is to figure out if and how the venture will create value. Traditionally, business analysts have determined possible value by developing forecasts and business cases using spreadsheet tools. However, this approach is not adequate in the eEconomy where value creation depends largely on a dynamic set of interrelationships and feedback loops known as the “network effect.” A more effective tool is a dot-com “flight simulator,” which can be quickly built using one of the powerful simulation programs that have come on to the market. Flight simulators reflect the dynamics and competitive rivalry in emerging dot-com markets, and enable executives to test run their emerging strategies in a virtual marketplace. Flight simulators are only one of many approaches to developing robust business strategies. However, in the dynamic and often frenzied environment of dot-coms, they provide an invaluable tool for clarifying the market dynamics and creating plausible scenarios for the dot-com start-up.
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Format: PDF | Size: 50KB | Date: Jan 2001 | Pages: 2
