Corporate Culture, Values, and Strategic Change

Topics:
Strategic Planning Process
Tags:
Change,
Corporate Culture,
Management,
Strategy,
University Of Virginia
Source:
University of Virginia

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Overview: This white paper introduces the culture and values elements of strategic implementation that is based on strategy equation, which holds that financial performance is a function of both industry attractiveness and competitive advantage or position. It illustrates few strategic capabilities those were considered at the time of implementation. The ultimate outcome of the analysis is the mutual adjustment of both the strategic alternatives under consideration and some of the management-practice and corporate-culture elements needed for strategic health. It states that culture is reflected in actions, and actions embody values. Management values, or ideology, contain a set of assumptions and guidelines that influence how management thinks about the future and how it directs the daily activities of the corporation. For selecting a place to start implementing strategic change, a few principles as follows can serve as useful guidelines: Initiating those changes that require the least amount of change, choosing changes that are the least systemic, instituting changes where clearly identifiable champions exist and to get some early, visible wins. All this has been discussed in detail in the article.

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Format: HTML | Date: Jan 2003 | Pages: 1


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