Diversification and Synergy
- Topics:
- Strategic Analysis
- Tags:
- Ansoff,
- Diversification,
- Linkage,
- Management,
- Matrix,
- Strategic Management,
- Strategy,
- Synergy,
- University Of Virginia
- Source:
- University of Virginia
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Overview: Article encodes two frameworks that help the strategist to analyze how to expand the boundaries of the firm in a way that maximizes the potential for transference of skills, or synergy, among the businesses. These are Ansoff's growth vector matrix and Thomas's direct and indirect linkages approach. These options are useful for generating strategic alter-natives at the business strategy level. The Ansoff’s matrix outlines a simple and elegant, approach to generating options for diversification. The output from the Ansoff product/market matrix suggests growth strategies that set the direction for the business strategy and Thomas’s theory of corporate strategic management discusses the concept of direct and indirect linkages that forms the basis for synergies.
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Format: HTML | Date: Jan 2003 | Pages: 1
