Crisis Communication in Environmental Education Programs
- Topics:
- Crisis Communication
- Tags:
- Advertising & Promotion,
- Corporate Communications,
- Crisis,
- Crisis Communication,
- IFAS Communication Services,
- Marketing,
- Miscommunication
- Source:
- IFAS Communication Services
FREE Registration is required
Overview: The article recalls some crisis situations for the company involved. And each crisis situation must be communicated to the general public through the news media. All crises have common characteristics. First, they are nearly always negative. They cast shadows of doubt about the credibility of an organization in the eyes of the public. Second, a crisis can create improper or distorted perceptions. A crisis may involve allegations that tell only part of the story and stimulate negative impressions by the public about the organization. Unfortunately, perception is too often reality. An organization, therefore, must be prepared to deal with erroneous comments. One must develop a crisis plan prior to the onset of a crisis. Miscommunication heightens during a crisis and can be exaggerated by half-truths, distortions, or negative perceptions. After the crisis is over and all communication with the news media has ended, one should not just sit back and do nothing.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Jan 2003 | Pages: 1
