Tap Into the Communication Powers of Research
- Topics:
- Interpersonal Communication
- Source:
- Davis & Company
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Overview: This article says that employee research is just as much about communicating as it is about gathering and analyzing data. The people who conduct research tend to focus on what we want to achieve the objectives of our study and forget how much communication occurs during the research process. As employees participate in measurement (by completing a questionnaire, attending a focus group, or reading about the results), they’re receiving messages while sharing their viewpoints. The trouble is, if nobody’s paying attention to research as communication, employees may reach such unfortunate conclusions like confusing questionnaire or unfocused, meandering focus group signals to employees that the research sponsors don’t understand how busy they are etc. It also explains ways to approach research as communication like making sure research and communication are in balance, seting clear and realistic objectives etc.
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Format: HTML | Date: Jan 2001 | Pages: 1
