How to Get More Out of Employee Focus Groups
- Topics:
- Interpersonal Communication
- Tags:
- Focus Group,
- Marketing,
- Marketing Research
- Source:
- Davis & Company
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Overview: This article explains seven secrets of success, that will generate terrific new insights on how to improve communication. In today’s high-tech business environment, employee focus groups may seem quaint and old-fashioned. After all, a person should have sophisticated electronic surveys to deliver instant employee feedback. If one wants to go beyond data to gain insight about how to solve your toughest communication challenges. Focus groups are all about dialogue, which means they can do what no other form of research can: give employees a chance to express in their own words how they feel about communication and why. A richness of understanding comes out of focus groups which can’t be matched by surveys.
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Format: HTML | Date: Jan 2001 | Pages: 1
