Media Relations 101

Topics:
Crisis Communication
Tags:
Corporate Communications,
Marketing,
NETA Online
Source:
NETA Online

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Overview: Crisis communication is essential, but it is only an adjunct, not a substitute for consistent and persistent communications with the organization's various key constituents, day in and day out. Some of the essential steps to good press relations include: ability, anticipate, accuracy, appearance, attention etc. This article discusses do and don'ts of media relations in detail.

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Format: WORD | Date: Jan 2003 | Pages: 8

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