Accenture Precision Pricing: Blending the Art and Science of Pricing
- Topics:
- Pricing Strategy
- Source:
- Accenture
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Overview: Price optimization is the latest buzzword among retailers. The emerging reality is quite different. Accenture is finding that the creation of successful pricing strategies involves a spectrum of solutions from the simple to the sophisticated that may or may not include pricing optimization. Accenture believes that there is no one-size-fits-all answer to pricing, but that there is a right answer for each individual retailer that helps bridge the gap between the art and science of pricing. Accenture has worked with retailers across a number of major verticals including grocery, mass, discount, department store, specialty, quick service restaurants and drug/convenience to seize on new pricing opportunities by blending an appropriate mix of strategies, processes, tools, technologies, vendors and solutions. Results achieved have been as much as a 15 percent increase in sales, up to a 30 percent increase in profits, and a 10 to 15 percent improvement in margin. Read on to see how one can avoid leaving money on the table.
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Format: PDF | Size: 103KB | Date: Jan 2003 | Pages: 12
