The New Realities of Dynamic Pricing

Topics:
Pricing Strategy
Tags:
Marketing,
Marketing Research,
Pricing,
Pricing Strategy
Source:
Accenture

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Overview: This white paper tells that frequently varying online prices in response to changing market conditions can maximize returns and create a potential new source of competitive advantage. The benefits of dynamic pricing are twofold. First, it provides new opportunities for companies to maximize their return per customer. Secondly, dynamic pricing can also bring better returns on deployed assets. Low-menu costs and the online distribution of prices allow companies to use, and sometimes combine, three different dynamic pricing strategies etc. Effective dynamic pricing is based on a responsive and adaptive pricing system that values human judgment over automated pricing rules. Dynamic pricing creates a balance between buyers and sellers more attuned to the digital age.

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Format: PDF | Size: 183KB | Date: Jan 2001 | Pages: 8

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