Communication Guide: Crisis Communications
- Topics:
- Crisis Communication
- Tags:
- Corporate Communications,
- Crisis,
- Crisis Communication,
- Crisis Management,
- Marketing,
- Red Cross
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Overview: Crises are turning points in our lives, which are not necessarily negative, but have the potential to be; we can emerge with credit from almost any critical situation. Any organization can undergo a crisis. This paper asserts that the key to successful crisis management and communications is preparation and planning. Burying problems is a short-term strategy; mishaps that aren't faced squarely, even if only in the proportions of an incident, are likely to reemerge as full-blown crises. The role of the spokesperson is key, and the leadership well briefed and prepared for crises should be regarded as a resource. Generally speaking, in a crisis situation, the more information can be provided in better way. Criticism should never be left unanswered, but the first question should be: is the criticism well founded or not? Press lines or Q&As are useful communications tools for reaching and preparing staff and volunteers, and for getting message through to the media in a consistent way.
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Format: PDF | Size: 214KB | Date: Jan 2003 | Pages: 13
