Effective Leadership Through Effective Communications

Topics:
Leading Change
Tags:
Advertising & Promotion,
Bisset Matheson Communications,
Effective Leadership,
Marketing,
Media,
Point Of View
Source:
Bisset Matheson Communications

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Overview: The journalist's job is to report both sides and for the most part the media tries to do that as best they can. But quite often, one side could effectively present its point of view but the other, even though it had a legitimate point of view to present too, couldn't do so effectively, either because they didn't know how, or they were intimidated at the thought of dealing with the media, or simply didn't understand how important it was. For whatever reason, only one side would effectively get their messages out and inevitably, that side would win the day. Read the article to know the solution and details.

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Format: HTML | Date: Jun 2003 | Pages: 1

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