Crisis Management: Set Your Media Expectations Low In A Crisis: Understanding the Media
- Topics:
- Crisis Communication
- Tags:
- Crisis,
- Crisis Management,
- Media,
- Richard D. Amme
- Source:
- Richard D. Amme
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Overview: It is very essential that in a crisis management, one should set media expectations low. For this old principles can be followed. Some of these include: act at lightning speed in a crisis, avoid a press conference when reporter’s guns are cocked, don’t overlook any victims or perceived victims, do the right thing, stay open, and be patient etc. All these have been discussed in detail. Thus, living through a public crisis will feel like film noire. Nevertheless swift, persistent, and sincerely corrective action might reduce ferocious contradictory news coverage that would thrust one into a role in Rashomon.
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Format: HTML | Date: Jan 2003 | Pages: 1
