Crisis Management: The Hard Lesson of Having Nothing to Say: The Need for Speed
- Topics:
- Crisis Communication
- Tags:
- Advertising & Promotion,
- Business Operations,
- Crisis Management,
- Litigation,
- Marketing,
- Media,
- Richard D. Amme,
- Victim
- Source:
- Richard D. Amme
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Overview: Saying nothing may be legally pleasing to avoid misstatement, but it hardly enhances reputation or reassures outsiders. That is why media coaching is valuable. It is a path to reputation-saving actions and comments. This article discusses a case about a company which underscores an aphorism about war. After being successful for many years, this company suddenly closed, dismissed its workers, filed for bankruptcy, and found itself portrayed in harsh headline. The article also discusses three steps which can be put in it which are: fix the problem, take care of victims and perceived victims and notify critical audiences and not through the news media. Taking these steps early may even be so remedial, that one might not ever have to go public to explain yourself. If one have done the right thing there may be no public interest in the case, and no press interest.
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Format: HTML | Date: Jan 2003 | Pages: 1
