The Dignity of Discount

Topics:
Pricing Strategy
Tags:
MarketingProfs,
Retail,
Retail Company
Source:
MarketingProfs

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Overview: Retailers should provide consumers with the opportunity to practice frugality in a way that doesn't seem frugal, while lifting the perception of their quality of life. Such retailers are providing consumers with a dignified shopping experience at a time when it is hard to be a consumer. Article informs what the brands retailers choose to carry and the quality of the retail experience. Read for detailed information.

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Format: HTML | Date: Dec 2002 | Pages: 1

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