Snakeplots for Understanding Customer Perceptions
- Topics:
- Pricing Strategy
- Source:
- MarketingProfs
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Overview: Article explains that how customers view (or perceive) the different products on the market. One technique that clearly depicts these customer perceptions is "snake-plot". It is a technique that falls under the umbrella term of "perceptual mapping." The reason for the necessity of competitor analysis is clearly indicated by the snake plot. If one chooses to increase a benefit a customer segment cares about, chances are that the competitor may do the same thing. Before one makes a mistake and spend resources entering a segment or increasing benefits, etc., good competitive analysis is necessary. Read article for detailed apprehension.
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Format: HTML | Date: Jan 2000 | Pages: 1
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