How Do Customers Make Tradeoffs

Topics:
Pricing Strategy
Tags:
Customer,
Marketing,
Marketing Research,
MarketingProfs,
Sales,
Sales Channel
Source:
MarketingProfs

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Overview: When customers shop for products, they tend to reduce a complex buying decision by using what is known as a "consideration set". The implication of the existence of customer's consideration sets is that trade-offs must be measured at the level of the customer's consideration set. Article suggests to ask customers which benefits are most important to them and see this in the many surveys administered by marketing research and polling companies. Read article for more details.

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Format: HTML | Date: Jan 2000 | Pages: 1

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